The hype around artificial intelligence (AI) is undeniable. But whenever we hear about innovations such as instant machine translation, chatbots that sound like humans, or self-driving cars, it all seems to be the talk of the future — the future which is just around the corner, but it's still the future
That's why it's sometimes difficult for consumers and business owners to see how AI is already shaping their everyday lives — and how incredibly common it has become during the past few years.
Consumers are already using AI in many different applications, so if you're looking to build a digital product, adding AI capabilities is easier than you expect. In this article, we’ll show you that artificial intelligence is innovative, but that doesn't mean that it's only something we will get to experience in the future.
10 examples of artificial intelligence in everyday life:
- Smartphone applications
- Navigation and maps
- Online advertisement and product recommendations
- Social media feeds
- Music and video streaming
- Consumer banking
- Smart homes and offices
- Surveillance and security
- Face recognition
- Digital assistants
1. Smartphone applications
It's hard to imagine our lives without smartphones and tablets anymore. Did you know that many applications on our mobile devices are now using AI? For example, built-in smart assistants on our smartphones like Alexa, Google Assistant, or Siri are obvious examples of AI in our daily lives.
Many companies are developing solutions for applying AI to other features of their smartphones, such as event suggestions or battery management. Consider that some standard features already take advantage of AI — for example, using the portrait vs. landscape mode on mobile devices. Both iOS and Android include an increasing number of AI services, as they're a significant portion of the updates brought to both platforms.
2. Navigation and maps
Most of us end up using navigation services at some point in our lives. Some of us even do it daily. Whether you use a taxi-hire or ride-sharing service like Uber or maps for navigation, it's likely that artificial intelligence is helping you to get where you need to be.
AI-enabled services are very common in navigation apps that help in traveling from one place to another. Apple, Google, and many other navigation-related service providers use artificial intelligence to interpret massive amounts of data received by the devices to provide users with information that helps to get from point A to B. This includes incredibly helpful features like live traffic updates.
3. Online advertisements and product recommendations
When you see an online ad or browse through an e-store, it's likely that at some point, this thought crossed your mind: "I was just thinking about buying this product!"
How come the right product advertisement or recommendation happened to land in front of you? This is all thanks to AI. Artificial intelligence algorithms keep track of your online activity and notice all of the products that you browse via shopping sites or even search engines. Then they relate advertisements to these products and display them wherever relevant.
AI uses information like demographics (gender, profession, and age) to determine the product matching your current interests and preferences. As more businesses use digital marketing tools to target their customers, these advertisements are only going to get more relevant and personalized.
4. Social media feeds
Another common use of AI in our daily lives is social media. Whenever you enter a social media application like Facebook, Instagram, or Twitter, you get some form of a news feed.
Take a look at your feed. What you see on social media is influenced by machine learning and artificial intelligence algorithms. AI is pretty much in control of the feeds that users see while browsing through the platforms. The notifications you receive are also the work of AI.
How does that happen? AI algorithms take into consideration individual preferences and tastes, a user's browsing history, and activity on social media to curate the information that eventually lands on your feet. The idea is to serve information that users will find relevant and attractive – and motivate them to spend as much time as possible on social media platforms.
5. Music and video streaming
YouTube has always recommended videos, and music apps have always suggested playlists. This feature doesn't seem new at all. However, thanks to AI, these recommendations are becoming more and more relevant to your individual preferences with time. As you keep using the tool, AI tracks the videos and music you view or listen to most often and then comes up with suggestions of similar types of content.
Video and music streaming platforms do that because they want to maximize the time you spend there, keeping you engaged, and potentially showing you relevant advertisements. These tools factor in different areas like genre, artist, style, and many others to provide these recommendations.
Streaming services like Netflix have perfected the art of product recommendation to deliver a fantastic experience to their users. And only AI-powered recommendation engines keep your eyes glued to the screen so successfully.
6. Consumer banking
If your bank never calls you to tell you that suspicious activity has been detected in your account, you can be quite sure that it's all thanks to artificial intelligence. An AI-powered tool first picked up on suspicious behavior from the masses of transactions being carried out in the bank and then passed the suspicious activity to be checked by a human agent before getting in touch with you.
How can banks tell that a transaction is fraudulent? Most of the time, the daily transaction volume is way too high for human employees to manually review each and every instance. Instead, banks use AI to create systems able to learn what types of transactions tend to be fraudulent. The factors they take into account are the recent frequency, size, and parties involved in transactions.
7. Smart homes and offices
Using AI has become commonplace in developing smart homes and offices. Such applications of AI aren't limited to smart assistants like Alexa. Consider these examples:
- Smart thermostats that use AI can automatically adjust the temperature indoors.
- AI applications that help households conserve energy by automatically switching the lights on and off based on human presence in the rooms.
- AI apps are able to change the color of the lighting on the basis of the time of day and individual preferences.
There are many applications of AI now used to make our homes and offices smarter. The idea is to implement a device and expose it to our daily use so that it learns how to improve based on user behaviors and preferences. This is how the device delivers an even more personalized experience.
8. Surveillance and security
The idea of using artificial intelligence for large-scale surveillance might seem scary, but it's already the reality. It's a known fact that AI-powered tools are being used more and more often by local governments to increase the security of city inhabitants.
As municipalities install cameras all over the place, they end up with an immense feed transmitted to their servers. How to monitor the input from the camera without having to hire hundreds, if not thousands of people? This is where AI comes in handy.
Technologies such as an object, location, or face recognition allow monitoring of the inputs received from CCTV cameras and analyze them efficiently. That way, authorities can increase the security in cities and make their surveillance systems more efficient with the help of cutting-edge AI tools.
9. Face recognition
Face recognition is an example of artificial intelligence that organizations utilize on a daily basis without users even recognizing it. This technology operates in the same way that humans identify other people's faces and voices.
The AI can learn the facial coordinates of a human face and save them in their software for detection using machine learning methods. This technology is used by the government and security sectors to keep undesirable people out of restricted locations but also airports and high-security buildings that focus on security.
10. Digital assistants
Digital assistants are like a technology of the future – except they’re already here and changing our lives. Siri and Alexa are excellent examples of digital assistants that started appearing in homes and businesses, helping people to navigate every day using their smartphones.
Digital assistants use advanced speech recognition technologies to understand commands, questions, and directions - and complete tasks on their own like making appointments and calls, or setting alarms.
As you can see, we are literally surrounded by artificial intelligence at every point in our lives – our homes, on the street, and even in our mobile devices. Whether we like it or not, AI has become an integral part of our lives. That's why it's a good idea to follow the most recent trends and understand the potential of AI for your business as consumers become more used to the applications of AI.
If you're toying with the idea of developing an AI-powered solution, get in touch with us. Our teams have experience in providing companies in sectors like automotive, finance, and retail with artificial intelligence apps that transform data into meaningful insights.