Webtrekk

Technology

Data Science

Cloud & DevOps

Industry

Advertising & Marketing

Estimate a project

Webtrekk increases client profit with data-driven marketing.

The company’s digital intelligence suite enables highly precise targeting and personalized promotional campaigns.

Comprehensive IT consulting services

Webtrekk turned to us for consulting in several areas. Among other things, our client required assistance in selecting the proper technology stack for their needs, including handling big data. Webtrekk’s innovative software solution is useful to any company running digital campaigns. It provides tools for gathering and analyzing user traffic from multiple web portals – invaluable data for identifying the right target group and optimizing campaign budgets. We are proud to have helped in its design and development.

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Challenge:Process improvement implementation from scratch

The Codete team assisted Webtrekk in developing their product almost from the start. Our top software developers and project managers were involved in defining an appropriate technology stack and architecture as well as choosing the right software development approach in the project (in this case, Kanban). To satisfy customer expectations, Webtrekk needed to feature automatic tools for gathering data and providing statistics from multiple sources and processing them in a unified format. Powered by the tech stack we suggested, our client’s application is quick and easy to modify.

On-demand performance boost

Webtrekk’s multi-functional application allows customers to gather statistical data from social media and several analytical services, including Facebook, Twitter, YouTube, and DoubleClick. Website views, video statistics, clicks – all such data is directed to the application to be processed and analyzed. To boost the company’s software development capabilities necessary to deliver new solutions to the market fast, we formed a dedicated development team.

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Solution:Recognizing improvement opportunities with Kanban

The Codete team comprised experienced backend developers and a project manager to ensure a smooth development process aligned with the Kanban method. As our collaboration started in the initial phases of Webtrekk’s product development, there was no legacy code to deal with.

Our tasks included ensuring easy configuration and secure connection with selected channels for the end-users of Webtrekk’s application. We developed a wide range of useful features for account administrators, including manual or automatic data imports. Even though the implementation of our solutions was postponed for reasons beyond our control, we managed to meet our client’s requirements.