Advertising & Marketing Software Development

Advertising platforms built from scratch by Codete are designed to meet the needs emerging from the Client's specific business model.

To ensure that, a detailed business review, including the market competition analysis and target audience segmentation is conducted and serves as a foundation of our bespoke marketing tool's design and development process. Codete innovates Clients' advertising & marketing processes by providing tools tapping into the technologies and features electrifying the market, enabling Clients to stay on top of your game.

Features built from ground up respond to the specific Client's needs with essential features. Codete empowers its tools with critical customer data gathering and tracking tools: lead attribution, UTM link tracking, audition segmentation, and more, for the most efficient ads directing, cost optimization and user experience improvement, by eliminating all the unnecessary content. Tracking features, website behavior or predefined-event-based lead to ultimate user data gathering and automating the appropriate reactions', with decisions made in real time for the highest efficiency. Codete customized marketing automation platform allows your marketing and sales team to make the most of your interfaces - web or mobile. Codete's dedicated marketing tools are essentially customizable. With flexible advertising goals' and automation customization features, any user on-site action can be tracked, followed up and turned into a sales opportunity.

Codete builds solutions allowing creation and optimization of advertising campaigns. By supporting a broad variety of online advertising formats, including RTB, PPC, PPS, and beyond, a wide broad spectrum of user behaviors can be used for improving advertising accuracy and monetization. Fundamentally business-goal driven, Codete's online advertising and marketing automation product development result in the product integrating all the features justified by business perspective - without risk of paying for redundant functionalities.

What you can gain
IT innovations for your marketing
Fully reliable technologies for a comprehensive backend, front-end, SDK and core products' features development, employing technologies such as RoR, Scala, Android, iOS for a complete, effective SDLC, robust testing and timely delivery, all guaranteeing the cost-effective digital marketing platform to satisfy Clients' evolving business needs.
Domain-relevant business knowledge
Teams of dedicated IT engineers are always supported with an additional expert, overseeing the SDLC process from the particular key Client’s business perspective. In the long run, intensive partnership, the Client's business perspective is being deeply understood, which results in an increased consulting precision - the partnership becomes a steady source of added value for the Client, be it a corporation or most demanding, rapidly expanding, disruptive startup.
Partnership-driven flexibility
Dedicated teams of IT engineers implement a full flexibility model of collaboration. Dedicated team' members, recruited in the course of a strict process of relevant technologies skill verification can at any time be called off due to required team size adjustments or change in scope of the activities. For engineering's flexibility, senior developers conduct custom R&D projects, in order to establish the most effective technological solution to tackle particular challenges.

Success story


The client lacked development resources to finish his projects and meet market needs. This is an ongoing project in which we have taken over maintenance and added new features. The technical solution was in using the Fyber SDK application, the editor need not bother writing appropriate code to integrate various advertisers, neither implement his own highest-profit advertisement selection mechanism - through adding library, adaptors and set configuration in the dashboard, all works as it should. The product is for application and games developers, who want to place themselves in a commercial/advertisement module by integration of a few providers fast and simply.

A dedicated team was formed for mobile development complete with a team leader. The project has constantly been developing, we have taken part in its maintenance and the development of new features. Legacy code remains and the product was not developed from scratch. Our Codete team was fully autonomous, no one from the client’s side was involved in the technical part of our tasks. The team was responsible for a variety of areas surrounding the project including; development, team management, writing & preparing documentation for users, creating new integrations with advertisers, maintenance of existing integrations (updating, fixing etc.)


A dedicated team was formed to develop the client’s project, whose responsibilities were widened, eventually becoming a main part of their IT department. The Codete team was responsible for a broad range of development work for the customer including coordinating ad hoc a dozen or so concurrent projects and comprehensive tasks. To a large extent our tasks came down to providing optimum required performance of the application. Working with big data and tens of queuing servers. The range of our responsibilities has been increasing and the team has scaled up since the beginning of our cooperation. Due to efficient communication and meeting task deadlines, we are now responsible for a significant & essential part of the technological process at Fyber. Our Codete 4 man team is a dedicated part of a project team that works in a very dynamic and challenging environment, adapting to the organizational culture and structure of the client’s framework.